Guide to Make a Website in 2019
Creating a professional website in 2019; is it useful for a company and how do you to promote it? In this guide, we will answer these questions and explain the steps necessary to create a professional website.
We will cover the most important things you need to know in advance, regardless of the technology or platform you will be using.
We’ll take look at the most common platforms, which are the foundation for your website.
They range from simple platforms that offer only a few options to more advanced ones, such as WordPress or tools for HubSpot web design which offer a wider range of choices. The first ones require very little work on your part but often they are very limited, with the second option it is slightly more complicated but you have much more freedom and you can do more things. Plus it can be a lot of fun.
Why Create a Professional Website for your Company in 2019
There are many different ways to promote and sell your products and services online: Facebook, Twitter, Instagram, Pinterest, e-commerce platforms, etc. In fact, you may think you no longer need a website.
The truth is that today, more than ever, a site is still something that every company cannot do without.
There are many reasons that justify this statement. A site allows you to check the brand, data, content and security. And finally, the most important reason: relying on other sites to build your business is like building your house on someone else’s land. Facebook, Instagram, Twitter, Pinterest and other platforms often change their policies and you can never be sure that your content and identity are well protected if you rely on them.
This is why we think that a site entirely under your control, like a site created with WordPress, is the safest and most suitable way to create a professional website. It’s a simple but advanced way to make sure that you and not a third party controls your content and your traffic.
Many companies have had major problems because Google or Facebook have suddenly changed their policies without warning. This does not happen when you own a site entirely controlled by you. Obviously you can use all the other tools to give visibility and promote your site.
The portfolio website is a basic site whose specific objective is to present visitors with the products or services that represent your business. Generally represents the first step to create a professional website, which over time will serve as a basis to integrate more advanced features to increase the visibility of your brand.
This type of website is designed to sell one or more products or services. They can be physical or digital products. It could also be an affiliate marketing website that sells the products of other people or companies.
A branding site is focused on adding value to the corporate image. Here the main objective is to present the information of the company and everything that revolves around it, using all the marketing material that could work for this purpose.
Site for Lead Generation
A lead is a user who has actively expressed interest in your products or services. The goal of this kind of website is to maximize conversions and collect data on potential buyers of your products or services. Usually, specific landing pages are created around this goal.
This type of website is suitable for content-based companies. Obviously all websites need content, but for most companies the content is not the product itself.
This is a type of website whose main goal is to provide customer support. The content, in this case, depends on the type of products or services you provide. It could be a forum or it could contain support documents and information that help customers find solutions to problems related to your product or service.
These are the most common types of websites. When a professional or you set out to create a professional website, they can help you identify the type of communication and marketing strategy you need to use.
In the real world, a business website often contains many aspects of each of these different types of sites. For example, a branding website may contain the company blog and other features for lead generation.
Who is your Ideal Visitor?
To create a professional and effective website for your business, it is essential to create a direct, deep and profitable connection with your customers. An old friend of mine, a real marketing professional and a serial entrepreneur, always tells me:
To create the connection, you need to communicate with customers and make them feel like they have finally found what they were looking for. This is much easier to say than to do, but with a little work you can make it happen.
A tried and true way to create a “person” (a portrait of your ideal client) is to create an “empath map“. The writer who invented this process is David Gray, author of “The Connected Company” and “Gamestorming“.
An empathic map can vary in shape and size, but the basic elements are a blackboard divided into four quadrants: “Thinking”, “Seeing”, “Doing”, “Feeling”.
Even if creating a professional website brings to mind more technical things than empathizing with your ideal client, you should not underestimate this aspect absolutely.
Help close sales by validating and supporting communications from the sales team
Improve customer satisfaction through a first-class service
Simplify and optimize content updates and website management
Integrate with other systems; meet security, performance and scalability requirements
Reduce costs by optimizing and automating workflows and activities
Attract and recruit new employees and support current employees
Increase company profits and increase profitability
It is important to define very specific goals for the website. When you have a list of goals, it will be easier for you to complete the next parts of the process.
Now that the goals for the website are set, it’s time to choose a domain name if you don’t already have one. It is not strictly necessary to have a domain to create a professional website, but surely this becomes essential when you want to publish it and associate it strongly with your brand or product.
The best option in this case is to have a domain name that is the same as your company or product. Often this is not possible, because those names are already registered by someone else. But you can try to add combinations of words that are very close to the original and that are still available.
If your company or product does not have a name yet, when you decide what it should be you can check whether the corresponding domain name is registered or not.
The best tools to generate names, check if they are available and buy associated domains are:
- Find one that is easy to spell.
- Make sure it reflects the name of your business.
- Stay away from dashes and numbers.
- Register your domain name
- Use a reliable domain registrar
- Consider substitute registration (.net, .info)
- Protect your private information with WhoisGuard protection
Having an online presence will help you launch your business and increase your current clientele. Let’s learn how to create a professional website using WordPress.
Create a Website Using WordPress
Want to learn how to create a website with WordPress? Good choice!
Without a doubt, WordPress is the ideal platform to learn how to create a showcase website, eCommerce, multilingual or even just blog. If you still don’t know how it works, our guide will help you find your way around and find out everything you can do.
Creating a website with WordPress is relatively simple and fast. Moreover, today, the cost to create a site is quite low compared to 10 years ago, for example.
By learning how to use WordPress and following the advice contained in this guide, you will not only be able to make your website with little money, but you will always be in control of your site!